Team Fortress 2 sees unprecedented growth with free-to-play

A report from Geekwire has looked at a brief talk given by Valve co-founder Gabe Newell on the success of Team Fortress 2 as a free-to-play game during the WTIA TechNW panel.

Newell revealed that Team Fortress 2’s player base has increased by a factor of five since the game went free-to-play, and that Valve believes the term “free to play” increases a game’s value far more than the term “free.” Team Fortress 2 has also seen a 20-30% conversion rate of players who purchase something after joining the free-to-play experience, which is much larger than the expected 2-3% rate.

Team Fortress 2 will also see its “Third Annual Scream Fortress Halloween Update” this coming week.

Team Fortress 2 Gameplay Screenshot

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