Kabam and Lionsgate To Partner on “The Hunger Games” mobile game
Kabam, a world leader in free-to-play games for traditional players, today announced that it has partnered with Lionsgate (NYSE: LGF), the premier next generation global content leader, to create a mobile game based on the global blockbuster movie franchise The Hunger Games.
Kabam will produce an exclusive role playing, card collection mobile game that will deliver the action of the blockbuster film into the hands of avid fans around the world. In the game, players assume the identity of District members sent on a mission in order to build their alliance, liberate their District, and rebuild Panem.
“Lionsgate has an unparalleled track record of developing and producing blockbuster movie franchises like The Hunger Games,” said Kabam Chief Operating Officer Kent Wakeford. “Partnering with Lionsgate, Kabam will build a mobile game that’s as much fun to play as the movie is to watch.”
The blockbuster The Hunger Games franchise, starring Academy Award winner Jennifer Lawrence, is a global phenomenon whose first two installments have grossed more than $1.5 billion at the worldwide box office, and The Hunger Games: Catching Fire is the 10th highest-grossing domestic release of all time. The next two installments of the series, The Hunger Games: Mockingjay – Part 1 and The Hunger Games: Mockingjay – Part 2, will be released on November 21, 2014, and November 20, 2015, respectively.
“We are so pleased to be working with Kabam to give the fans an experience like they have never had before,” said Danielle DePalma, Lionsgate’s EVP of Digital Media. “Being able to role-play with the mentors straight from the world of The Hunger Games will let fans feel as if they are in the middle of the action.”
The game will be developed in Kabam’s China studio, the same place where the hit movie based game The Hobbit: Kingdoms of Middle-earth was created and went on to generate more than $100 million in revenue during its first year.
Deep Hollywood relationships and access to blockbuster intellectual property (IP) is a key differentiator for Kabam in the free-to-play games sector. Kabam is a leader in taking an established film and extending that brand into mobile and web games that create new levels of engagement for global audiences long after a movie’s theatrical run. Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012, and predicts $550 million in revenue in 2014.
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