Netflix says cloud-based TV games are a priority heading into 2026

Netflix wants to put more weight behind cloud-based games on TVs as it heads into 2026. Speaking during Netflix’s Q4 2025 earnings report, co-CEO Greg Peters said cloud gaming is a “big advancement and priority” for the company, while also noting it’s still early in the rollout.

Peters said around a third of Netflix members currently have access to Netflix’s TV-based games, framing it as an ongoing process of upgrading TV tech and Netflix’s TV apps so they can handle it. He also pointed to strong early engagement with Netflix’s party games on TV, specifically naming Boggle, Pictionary, and LEGO Party!.

According to Peters, those TV party games are still reaching a relatively small slice of eligible members so far, but he said engagement increased notably after the “Party Pack” launch.

He also tied Netflix’s interest in cloud gaming to keeping people using the service, arguing that interactive experiences can complement Netflix’s shows and films and potentially help with retention. Peters added that Netflix plans to scale investment based on what it sees as demonstrated value for members and returns for the business.

The call didn’t include a specific date for any broader cloud gaming expansion, but the messaging makes it clear Netflix sees TV-based cloud play as a major focus for 2026.

Numerous tech giants have forayed into gaming over the last few years with little success. Both Google and Amazon tried launching their own cloud gaming services (Stadia for Google and Luna for Amazon), but neither gained any real traction with Google quitting the business in early 2023. Amazon Games also went big into both game development and publishing with New World as their major self developed game and Lost Ark as their biggest published title. Amazon pulled the plug on New World already and its scheduled to shut down in January 2027.