Global Games Revenue Passed $200 Billion in 2025, Newzoo Says

The global games market crossed a new line in 2025, with Newzoo estimating $201.6 billion in revenue for the year. That’s up 9.1% year over year, and marks the first time annual worldwide games spending has topped $200 billion.

Mobile still carried the market by a wide margin. Newzoo says mobile games brought in $113.3 billion, or 56% of total revenue, helped by direct-to-consumer spending, China’s mini-game surge, and Tencent’s performance. Downloads were down, though, so the growth came more from heavier monetization than a bigger player base.

PC had a particularly strong year, reaching $43.6 billion, up 12% from 2024. Newzoo pointed to a broad mix of releases, including Battlefield 6, Monster Hunter Wilds, and Clair Obscur: Expedition 33, as part of that growth. PC microtransactions rose 9.1% and made up 47% of PC revenue, while premium game spending climbed 25.3% to $14.1 billion.

Console revenue landed at $44.7 billion, up 2.8%. Newzoo called that growth modest, citing weaker live-service spending and a softer-than-expected year for Nintendo’s ecosystem. Full-game sales and subscriptions helped balance out declines elsewhere, with DLC down 23.4% to $2.1 billion and in-game spending down 4.6% to $13.3 billion.

China was the biggest games market in 2025 at $54.6 billion, followed by the United States at $50.8 billion. Together, those two countries accounted for more than half of global games spending.

Regionally, the Middle East and Africa grew the fastest at 15%, followed by Europe at 10.7%, Asia Pacific at 9.9%, Latin America at 9.6%, and North America at 5.7%. Newzoo expects the global market to keep growing, forecasting $234.4 billion in annual revenue by 2028.