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Need for Speed World launches July 20th

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Need for Speed World, EA’s racing MMO based on the Need for Speed franchise, will be launching on July 20th.

The game will offer a free client download that will allow players limited access to the game, as a sort of permanent free trial/preview. Free players can access all content up to level 10.

Players who want to access to the rest of the game will have to purchase the Starter Pack, which will give them access to content up to level 50, bonuses and perks, and $20 of SpeedBoost. The starter pack will cost a one-time fee of $20.

This means that the racing MMO will be a subscription-free, but not free-to-play, model, unlike EA’s other free online titles such as BattleForge and Lord of Ultima. Although many good comments have come out about the game so far, there’s no doubt the F2P player market is a little disappointed at this decision.

The Original Press Release:

Go Online and Become a Street Racing Legend in the Massive Need for Speed World

Guildford, UK. – May 27, 2010 – Electronic Arts Inc. (NASDAQ:ERTS), today announced that Need for SpeedTM World, the massively multiplayer online action racing game, will go live on July 20, 2010. Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression.

Beginning July 20th, Need for Speed World will be available as a free client download at The free client gives gamers a taste of the action with access to all races, pursuits and career progression up to level 10.

Players who pre-order Need for Speed World will have a one-week headstart to the game on July 13th, with increased Rep (XP) gain for the duration of the headstart event and guaranteed access to all upcoming Need for Speed World beta events. Finally, players will also be able to reserve their driver names in advance of the game going live and have VIP status permanently displayed in their driver profile. Pre-orders are available now at or at participating digital retailers nationwide.

Need for Speed World brings together best in class action racing with an unparalleled social experience. Players can compete against any one of their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits across 150 miles of sprawling open world. Need for Speed World combines new content with the most popular cities from Need for Speed Most Wanted and Need for Speed Carbon to create the biggest, most exciting race world ever released in the Need for Speed universe.

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