Gaia Online has become popular as a large forum and its innovative approach of giving players gold coins each time they post. Since then, it has evolved into a mix between a social network and a casual gaming site. Today there are far more features available than just a few years ago. Besides player housing, car customization and racing, players today can watch full length movies through the in-game cinema. Most of the content in Gaia Online is available for free or through the use of the in-game currency but some if it is only available through the cash shop.